awareness, interest, desire, action

awareness, interest, desire, action
марк. = AIDA

Англо-русский экономический словарь.

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  • interest group — a group of people drawn or acting together in support of a common interest or to voice a common concern: Political interest groups seek to influence legislation. [1905 10] * * * ▪ political science Introduction also called  special interest group …   Universalium

  • AIDA — noun [uncountable] MARKETING awareness/​attention, interest, desire, action; a description of how advertisements for a product should work, by first catching people s attention and making them interested in the product, and then persuading them… …   Financial and business terms

  • AIDA — [АИДА аббревиатура от англ. Attention, Interest, Desire, Action внимание, интерес, желание, действие] одна из самых распространенных моделей рекламного обращения и в целом маркетинговых коммуникаций с целью побудить клиента приобрести товар.… …   Маркетинг. Большой толковый словарь

  • Buddhism — Buddhist, n., adj. Buddhistic, Buddhistical, adj. Buddhistically, adv. /booh diz euhm, bood iz /, n. a religion, originated in India by Buddha (Gautama) and later spreading to China, Burma, Japan, Tibet, and parts of southeast Asia, holding that… …   Universalium

  • Schopenhauer, Arthur — Arthur Schopenhauer Kathleen M.Higgins Despite a recent surge of philosophical interest, Arthur Schopenhauer remains one of the most underappreciated philosophers of modern times. He has arguably had a greater influence on subsequent philosophy… …   History of philosophy

  • AIDA — This article is about the marketing term, AIDA. For other uses of the term, see Aida (disambiguation). AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or …   Wikipedia

  • Jacobson v. United States — SCOTUSCase Litigants=Jacobson v. United States ArgueDate=November 6 ArgueYear=1991 DecideDate=April 6 DecideYear=1992 FullName=Keith Jacobson, Petitioner v. United States USVol=503 USPage=540 Citation=112 S. Ct. 1535; 118 L. Ed. 2d 174; 1992 U.S …   Wikipedia

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • Christianity — /kris chee an i tee/, n., pl. Christianities. 1. the Christian religion, including the Catholic, Protestant, and Eastern Orthodox churches. 2. Christian beliefs or practices; Christian quality or character: Christianity mixed with pagan elements; …   Universalium

  • Europe, history of — Introduction       history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… …   Universalium

  • ancient Greek civilization — ▪ historical region, Eurasia Introduction       the period following Mycenaean civilization, which ended in about 1200 BC, to the death of Alexander the Great, in 323 BC. It was a period of political, philosophical, artistic, and scientific… …   Universalium


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